Crafting
Analytics & Product
Strategy
Since 2005
Crafting
We build data products.
At NextWave Performance, we help you implement business intelligence within your SaaS products or within your own organization to answer key business questions.
Here are a few statistics we've discovered during our work with clients:
We've found that it's the "non-technical" parts of the project that cause the most problems. Things like pricing, support process readiness, and plain-old product definition.
This is where we can help.
We help companies create analytical products and get them to market by assisting with all of the project elements that are often overlooked.
Our Services
Just a few of the decisions with which we can help
Implementing analytical tools — whether inside your organization or as part of an outward facing application — is a great way to add value to your business.
It's also highly visible and a place where you don't want to make mistakes and lose credibility.
NextWave has performed multiple analytics implementation projects and knows how to incorporate analytics into your overall product vision.
From product strategy to project planning to implementation and beyond, we'll help you get up and running quickly and successfully without the headaches of trying to figure it out as you go.
Our services include:
Analytics vendor selection
Product strategy (pricing, tiering, roadmap development)
User experience strategy
Implementation oversight
Project management
Our Experience
Creating an amazing data product is tricky business, but don't worry—we’ve done this before…
Implemented analytics as part of a product suite multiple times at multiple different companies (we’ve been through this before)
Evaluated more than a dozen business intelligence vendors across various criteria including implementation, cost of ownership, and user experience (we can help you make the best choice for your situation)
Defined go-to-market strategies including pricing, tiering, standard functionality, and support processes (we’ve looked beyond the implementation process)
Developed analytics and business intelligence roadmaps for product offerings from logistics to sales funnel management (we understand how to make analytics part of your long-term product offering
Performed both "buy" and "build" projects making us uniquely qualified to help you understand the pros and cons of each alternative.
About NextWave
Based in Denver, Colorado and led by Kevin Smith, NextWave Performance LLC was founded 2005 and is focused on providing innovative and effective product strategy and analytics consulting services to its clients.
Initially formed as a performance management and business process design consultancy, we've evolved into an analytics product strategy firm than helps clients develop metrics and analytics, select business intelligence platforms, define user personas and needs, create and implement analytics-based products, and develop go-to-market strategies.
Our true love is helping our clients incorporate business intelligence into their software-as-a-service products to give users insights into performance. Ten years after our founding, we've performed numerous "build it yourself" analytics projects and "buy it" analytics projects, developed thousands of metrics and dashboards, and helped dozens of clients gain new perspectives on business performance.